E-commerce optimization checklist to instantly boost revenue
When you optimize your store, it becomes more effective for your business. A more effective website can increase revenue for your business and reduce cost, through better conversion rates on existing marketing spend. So if you have an e-commerce store, and you want online shoppers to buy from you, you need to be able to quickly attract their attention — and make the shopping experience pleasant and easy.
Let’s start from some basic info.
What’s a good conversions rate? The average eCommerce conversion rate is about 2.01%
How to calculate the conversion rate for an e-commerce website? If your online store is getting 10 000 visitors and 100 conversions for a set period, that means your store’s conversion rate is 1%.
How to use this checklist?
It’s tough to know where to start when there are so many possible things to optimize. If you know where to look, then just a few small tweaks can mean a 50% lift in sales.
That’s why we’ve put together this checklist for eCommerce optimization. It takes you through the most important optimizations steps for your eCommerce store. Do it and you will get more customers, make more sales, and recover lost revenue from abandoning visitors.
There are at least 71 points to improve. Don’t be overwhelmed. Start from the top and try to improve at least one thing every day. If you optimize 2 things every day, after one month you’ll have a well-optimized store. When you’re doing changes in your store, don’t forget to make it as an experiment to compare your results before and after the change.
Bonus:
- Reduce choices: Fix product filters
- Eliminate abandonment: Improve checkout page
- Make buying unavoidable: polish your product page
- Don’t let them leave: create an exit popup
- Referral sells better: have reviews
- Ensure the buying experience
- Make buying easy: fix your navigation
About author: Hi! Nice to see you here. I am the founder of NotBoring.agency where we focus on growing e-commerce stores working on Shopify. From time to time I am writing about our strategies, tactics, failures and successes. Hope to see you here more often.